Sport Beach 2025

Title: Becoming That Girl: The New Rules of Athlete Partnerships

Jordan Chiles is That Girl. Hear the story of how she has leveraged the heights and heartbreaks of her career as an Olympic gymnast to build her personal brand. Today’s athletes are not just competitors—they’re storytellers, role models, and cultural forces. In this candid conversation, Sephora CMO Zena Arnold, PepsiCo CMO Mark Kirkham and U.S. Gymnastics Olympian Jordan Chiles explore the evolving landscape of athlete partnerships. From getting Olympic-ready to to stepping into the business spotlight as powerful athletes with voices of their own, hear how athletes and brands can work together to craft champion narratives.

Speakers:
Jordan Chiles, Two Time Olympian, Gold Medalist and NYT Best Selling Author
Zena Arnold, Chief Marketing Officer, Sephora
Mark Kirkham, CMO, PepsiCo

Moderator:
Karen Kovacs, President, Advertising and Partnerships, NBCUniversal

Timing:
Monday, June 16
2:00-2:30pm CEST