Sport Beach 2025

Title: Unrivaled Ambition: Building the Next Billion Dollar Sports Franchise

Fresh off a historic first season, Unrivaled leadership shares the behind-the-scenes strategy of building the revolutionary women's basketball league from scratch. In this powerhouse session, join Sephora VP of Marketing Partnerships Celessa Baker, and Unrivaled President Alex Bazzell to unpack how Unrivaled is strategically positioning to become basketball's next billion-dollar franchise through expansion, strategic partnerships, and revenue diversification. This isn’t a story about women’s sports: it’s a blueprint for the next era of brand-league collaboration – as well as the new player-first business model driving unprecedented athlete compensation and ownership.

Speakers:
Celessa Baker, VP of Marketing Partnerships, Sephora
Alex Bazzell, President, Unrivaled

Moderator:
Taylor Rooks, Sports Media Host

Timing:
Tuesday, June 17
1:00-1:30pm CEST