Title: Is the Super Bowl Worth It? How to Win Big Sports Moments
Join us for real real: Why these brands chose to advertise in the Super Bowl and how they viewed their ROI. And how they are looking ahead to World Cup and the Olympics.
Speakers: Glenn Cole, Founder & Chairman, 72 and Sunny Laura Jones, Chief Marketing Officer, Instacart Meg Mitchell, Global Creative Director for United Airlines
Moderator: Chris Kay, President International, 72andSunny
Timing: Tuesday, June 17 1:30-2:00pm CEST
Tuesday June 17, 2025 1:30pm - 1:45pm CEST Main Stage
