Title: Bringing Back the NBA on NBC: A Conversation on Taking Legacy and Innovation to New Heights
With the NBA and WNBA’s homecoming to NBC, the league is returning to a vastly different company compared to 23 years ago. Armed with an ad-supported streaming platform, Peacock, NBCUniversal is bringing back legendary IP and talent in ways like never before. Join NBA Head of Commercial Development & Media Julie Morris and NBC Sports' EVP Peter Lazarus and Host Mike Tirico, to learn how the partnership is transforming this era of basketball by spotlighting iconic memories and unprecedented opportunities for fans and advertisers.
Speakers: Julie Morris, SVP, Head of Commercial Development & Media, NBA Peter Lazarus, EVP, Sports & Olympics, Advertising & Partnerships, NBC Sports Mike Tirico, Host & Play-by-Play, NBC Sports
Moderator: Luz Corona, Editor-in-Chief of Campaign
Timing: Tuesday, June 17 2:30-3:00pm CEST
Tuesday June 17, 2025 2:30pm - 3:00pm CEST Main Stage
