Sport Beach 2025

Title: Blood, Sweat and Fears: Dirt is Good x Arsenal

Blood, Sweat & Fears is the untold story of how Persil’s Dirt Is Good and Arsenal turned period blood - sport’s most silenced stain - into a global conversation. Led by Dirt Is Good’s Tati Lindenberg, Arsenal defender and Republic of Ireland captain Katie McCabe, and football legend Ian Wright, this candid conversation unpacks what it really takes to make culturally-led breakthrough work: the uncomfortable truths, the creative tension, the voices that challenged and shaped the work, and the belief that great ideas don’t start perfect - they start honest.

Speakers:
Ian Wright OBE, Football Broadcaster, Podcast Host, and Former Arsenal & England Footballer
Katie McCabe, Arsenal & Republic of Ireland Footballer
Tati Lindenberg, Vice President, Marketing, Dirt is Good, Unilever

Moderator:
James Townsend, CEO, Stagwell EMEA & Global CEO, BxP

Timing:
Tuesday, June 17
3:00 - 3:30pm CEST