Sport Beach 2025

Title: Playing to the Right Crowd: How Niche Communities Deliver Big Wins

What do taxes, milk, and freight shipping have to do with sport? Everything–if you ask Olympic snowboarder Scotty James and the niche communities that H&R Block, MilkPEP, and Old Dominion Freight Line have cultivated. For decades, brands have tried to reach the broadest possible audience by investing in the biggest, most mainstream sports platforms available. But modern audiences need more than a multi-million dollar ad to be moved. By leveraging data to unlock previously overlooked audiences and opportunities, brands can build meaningful connections that foster lasting cultural relevance, loyalty, and growth.

Speakers:
Scotty James, Olympic Medalist, World Halfpipe Champion, and Entrepreneur
Yin Woon Rani, CEO/CMO, MilkPEP
Wendy Fitch, Vice President – Brand, Content, and Insights, H&R Block
Dick Podiak, Vice President Marketing and Communications at Old Dominion Freight Line

Moderator:
Josh Braithwaite, Managing Director, GALE

Timing:
Wednesday, June 18
12:00-12:30pm CEST