Sport Beach 2025

Title: A League of Their Own: Female Athlete as Creators and Platform-Makers. How Should Brands Engage?

We all know women’s sports (and women in sports) is on fire. But how we arrived here is not the same as men’s sports. Hear from 2x FIFA World Cup Champion and Olympic Gold Medalist Alex Morgan, WNBA Legend Candace Parker, and Adobe and Zillow marketing executives on how female athletes and their supporters have been some of the most prolific and successful creators, using their celebrity and tools to create their own brands, platforms and media entities along the way to tell their stories. How they build their community of fans and enable them to express their fandom more broadly is fundamentally unique-- how can brands best partner to support and leverage these creators and their fans?

Speakers:
Alex Morgan, 2x FIFA World Cup Champion, Olympic Gold Medalist & Entrepreneur
Candace Parker, WNBA Legend & President of Adidas Women's Basketball
Lara Balazs, Chief Marketing Officer, EVP Global Marketing, Adobe
Ravi Kandikonda, Senior Vice President of Marketing at Zillow Group

Moderator:
Marianne Malina, President, North America, 72andSunny

Timing:
Wednesday, June 18
3:30-4pm CEST