Sport Beach 2025

Title: Identity Matters: What’s Your Identity and Why It Is Relevant, All the Time

How does a football star become more than an athlete? Identity matters. Be it personal identity or your business’s brand, how you are identified by consumers or fans results in game-changing results. And for marketers, understanding all sides of that consumer identity is crucial. Chad “Ochocinco” Johnson joins TransUnion for a powerful conversation on what it means to build a brand rooted in authenticity. From navigating identity across platforms to connecting with diverse audiences, Ochocinco and Transunion and share how they’ve shaped a presence that’s instantly recognizable and deeply personal, proving that identity isn’t just about who you are, but how the world experiences you…and you can too!

Speakers:
Chad "Ochocinco" Johnson, Former NFL Star & Co-Host of Nightcap
Matt Spiegel, EVP, TruAudience Growth Strategy, Transunion

Moderator:
Damaune Journey, Global Chief Growth Officer, 72andSunny

Timing:
Thursday, June 19
1:00-1:30pm CEST