Sport Beach 2025

Title: I'll Have the Creator Special: The Next Generation of Disruptive Storytelling​ to Amplify Your Brand

What happens when a global brand hands over the mic to its fans? In this conversation, join McCormick CMO Tabata Gomez, Amazon Global Executive Creative Director Tom Pettus, Chicago Bull legend Joakim Noah and UCLA Basketball's First-Team All-American Center Lauren Betts, to unpack how true cultural relevance begins with shared authorship. This session goes beyond sports to explore how brands can embed themselves in culture—genuinely, globally, and together with the people who matter most.

Speakers:
Lauren Betts, First-Team All-American Center for UCLA Women’s Basketball
Joakim Noah, 2x NBA All-Star & Philanthropist
Tom Pettus, Global Executive Creative Director, Amazon
Tabata Gomez, CEO of McCormick

Moderator:
Maggie Malek, CEO, Crispin

Timing:
Tuesday, June 17
12:30-1:00pm CEST