Sport Beach 2025

Title: Reading the Signal: Decoding Sports Fans Across Every Screen

In a sports world drowning in noise, brands win by integrating signals as to where their audience is and how they’re engaging. Join masters of navigating this multi-channel reality: NBA champion and Chicago Bulls icon Joakim Noah, who has built authentic communities from stadiums to social; IAS, a platform that helps brands unpack the signals within data to ensure brand safety and effectiveness; and Lenovo, the tech giant powering the seamless sports transitions from broadcast to digital. Learn the difference between surface-level metrics and true fandom signals, how to identify and activate audiences on their own viewing journeys from second-screens to mobile-first engagement, and why the future belongs to brands ready to meet sports fans wherever they’re watching.

Speakers:
Joakim Noah, 2x NBA All-Star & Philanthropist
Marc Grabowski, COO, IAS
Ajit Sivadasan, President and Global Head of DTC, Lenovo
George Aivazoglou, managing director of NBA Europe and Middle East (EMEA)

Moderator:
Rick Acampora, Global CEO, Assembly

Timing:
Monday, June 16
3:00 - 3:30pm