Sport Beach 2025

Title: Winning With The Next Big Pro Sport Leagues

New pro leagues are revolutionizing their sports; the formats, the presentations, the storytelling, the stakes. As a result, brands are becoming more than just sponsors but deeply integrated co-creators and architects of innovative new fan experiences and traditions. Sit with athletes and executives defining the new pro sport league landscape, Olympic track and volleyball icons Noah Lyles and Lauren Carlini, and sports media pioneers Deirdre Lester and Glenn Cole, for a discussion about the value, KPIs, opportunities and challenges of partnering with the next big pro sports leagues and how to deliver win-win-win scenarios for the brands, leagues, and athletes.

Speakers:
Noah Lyles, Fastest Man in the World & Olympic Gold Medalist
Lauren Carlini, LOVB Madison Founding Athlete & Olympic Medalist

Moderator:
Glenn Cole, Founder & Chairman, 72andSunny

Timing:
Monday, June 16
2:30-3:00pm CEST