Sport Beach 2025

Title: You Can’t Fake Brand Love

The best brand partnerships don’t start with a brief. They start with belief. Ilona Maher isn’t just an Olympic athlete, she’s a creator with a powerful voice and a community that trusts her. Before any deals or campaigns, she was already showing up authentically, sharing what she loved, and building connection through consistency, humor, and heart. In this dynamic session, Jamie Gutfreund, CMO of Traackr, sits down with Ilona to explore the deeper role creators play in today’s marketing landscape. Not just as talent but as trusted community leaders, cultural connectors, and collaborators who help brands see the world through their audience’s eyes. No fluff. No faking it. Just the playbook for building partnerships rooted in trust, driven by purpose, and built to last. This is how influence becomes impact.

Moderator: Jamie Gutfreund, Creator Vision
Speaker: Ilona Maher, Creator and rugby player (Olympic Medallist)

Timing:
Wednesday, June 18
2:00-2:10pm CEST