Title: Global Goals: How Tech and Culture are Reshaping the World Cup
As the countdown to the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup begins, the future of soccer has never looked more united. Join Microsoft and Australian football icon and Chelsea striker Sam Kerr for a forward-looking conversation on how innovation is leveling the playing field and bringing the global game closer together. From new tech enhancing player performance to immersive fan experiences that celebrate both the men’s and women’s games, discover how brands and athletes are driving a more connected, inclusive era of soccer: one where every player, fan, and moment matters.
Speakers: Ali Krieger Flo Balogun Jessica Daughetee, Corporate VP, Marketing Experiences, Microsoft
Moderator: Ayo Akinwolere, Award Winning Broadcaster, The Athletic
