Sport Beach 2025

Title: Heroes and Villains: The Power of Honesty in Athlete Storytelling

Draymond and Dwyane are more than champions — they’re storytellers, executives, and cultural architects. This conversation will spotlight how both have used authenticity as a powerful tool to shape their brands, drive business, and influence the broader sports and media landscape. Framed through the lens of athlete-led storytelling mastered by Omar Johnson from ØPUS Intelligence and with new tech driving new relationships with athletes via NBA 2K League CEO Andrew Perlmutter, the discussion will tap into real questions from marketers, creatives, and platforms looking to build with talent who move culture.

Speakers:
Dwyane Wade
Draymond Green, Basketball Player, Golden State Warriors
Andrew Perlmutter, CEO of NBA 2K League
Omar Johnson, Founder, ØPUS Intelligence

Timing:
Tuesday, June 17
3:30-4:00pm CEST