Sport Beach 2025

Title: Sports as a Platform: From Grassroots to the Biggest Stage

This panel brings together the leading marketers from Stellantis, JPMorgan Chase, and Target. Our discussion will delve into how leading global brands leverage sports across its entire ecosystem. From fostering community engagement through youth soccer initiatives and developing talent in local tennis programs, to capturing massive audiences during high-stakes events like the Super Bowl, we will examine diverse strategies. The leaders will share insights on aligning brand values with sporting narratives, driving consumer connection and loyalty, and measuring impact across this dynamic and emotionally resonant platform.

Speakers:
Carla Hassan, CMO, JPMorgan Chase
Rajoielle Register, CMO, North America, Stellantis
Cara Sylvester, EVP & Chief Guest Experience Officer, Target

Moderator:
Akbar Gbajabiamila, Television Host & Former NFL Player

Timing:
Thursday, June 19
11:30am-12:00pm CEST