Title: Wrexham AFC: How Storytelling Sparked a Movement
Wrexham AFC’s rise is more than a sports story - it’s a masterclass in storytelling, strategy, and the power of true partnership. Join Ryan Reynolds, co-owner of Wrexham AFC, Maggie Schmerin, Chief Advertising Officer at United Airlines, and Shachar Scott, VP of Marketing at Meta Reality Labs, in conversation with Evin Shutt, Global CEO of 72andSunny to discuss how bold, collaborative marketing - from the Emmy-winning Welcome to Wrexham to viral moments and even collectible pajamas (we aren’t kidding) - turned a beloved Welsh football club into a global cultural phenomenon. Discover how humor, heart, and purpose can unite communities, build brands, and redefine what it means to truly connect in today’s world.
Speakers: Ryan Reynolds, Co-Owner of Wrexham AFC Maggie Schmerin, Chief Advertising Officer, United Airlines Shachar Scott, VP, Marketing, Meta Reality Labs
